The shortage of technical staff is one of the biggest brakes on construction output. Outflow (an ageing workforce) exceeds inflow, while the task is growing.
Attracting
Visibility and a strong employer brand make the difference: show what the work involves, offer training and progression, and involve career switchers. Partnering with vocational schools fills the pipeline.
Retaining
People stay with good guidance, safe and modern equipment, and room to learn. Digitalisation and prefab also make the work lighter and more attractive — an argument that counts in recruitment too.